News Item
IntelliQ B2B launches new service - Customer Acceptance Analysis
Post-Launch Customer Acceptance Analysis Maximizes New Product Development ROI
IntelliQ B2B recently launched a new service that provides a research framework and methdology intended to measure market acceptance of new products and services following their initial introduction.
IntelliQ B2B's Customer Acceptance Analysis is a formal early market feedback mechanism to identify new product and service program deficiencies, provide insight into needed corrective actions and uncover additional market and future product and services opportunities. Its ultimate objective is to maximize the return on organizations' new product and services development investments.
For more information, please click here for access to IntelliQ B2B's Customer Acceptance Analysis White Paper.
IntelliQ B2B Managing Partner, Dr. Paul Weener, Presents Free Export Webinar
State College, PA, August 2, 2011
On August 2, 2011, Dr. Paul Weener, IntelliQ B2B Managing Partner, and Mr. Douglas Berry, Senior Trade Specialist, US Commercial Service, delivered a one hour webinar on Expanding Export Opportunities in partnership with Penn State University's Institute for the Study of Business Markets (ISBM).
During this one hour webinar, Mr. Barry and Dr. Weener provided the latest expert advice and information about growing your business through exports and how to access the many services and data sources that can assist companies in identifying and pursuing export opportunities.
The webinar provided valuable insight into . . .
- the countries, markets and products that represent the best export opportunities.
- the availability of U.S. government services, including sources of financial assistance that can make US exports more attractive.
- the elements of an effective export plan.
- sources of market information to guide decisions about launching and/or expanding exports.
Click HERE Today for access to the archived webinar or please email or call me if you have further questions.
Contact:
Dr. Paul Weener
Managing Partner
IntelliQ B2B
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
About IntelliQ B2B
IntelliQ B2B, formerly Diagnostics Plus, has specialized expertise in helping organizations in the manufacturing, industrial, information technology transportation and education sectors fullfill their strategic information and planning needs since 1987. We have successfully completed thousands of studies across North America and many international markets, and have a proven track record of empowering our clients with actionable and insightful information for critical and high stakes decisions.
112 West Foster Avenue, State College, PA, 16810-4867
Recent Studies Show B2B Marketing Spending Rebounding in 2011
Cincinnati, Ohio, May 15, 2011
A number of recent studies among B2B marketers have shown upbeat expectations about marketing budgets and spending. Whereas most marketers were reducing their budgets well into 2010, starting last Fall and continuing into this year, the tide appears to be turning.
According to two separate surveys released just last month by Forrester Research and IDC, budgets are once again on the rebound with increases between 7% and 8% over last year, confirming results of a survey conducted by Google last Fall.
In their "2011 B2B Marketing Outlook," Google indicated that, after two years of marketing budget declines, 77% of B2B marketers expected their budgets to either remain stable or grow. And, illustrative of the growing importance of the Internet as a marketing vehicle for B2B, 34% expected to be increasing their digital channel budgets.
The Google survey also clearly shows digital tools becoming more critical as part of the marketing tool box for B2B marketers.
Key findings include:
- Digital ranks #1, accounting for eight of the top ten most effective channels for reaching B2B audiences.
- Search engines are rated as most effective, with 81% of surveyed marketers rating search marketing as the most effective digitial channel.
- Email marketing received the majority of the digital budget in 2010 and about 1/3 of B2B marketers planned increases in their email budgets in 2011.
For additional insights about changing B2B landscape and B2B marketers' spending plans and priorities simply; This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a copy of the detailed Google study, or give us a call with any questions you might have.
Contact:
Bert Kollaard, MS
Vice President Client Services
IntelliQ Research & Strategy
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel:(513) 605-3633
New Identity for Diagnostics Plus
State College, Pennsylvania, March 15, 2011 - Diagnostics Plus Announces New Corporate Identity and Name Changes for Its Two Operating Divisions
New operating division names more accurately reflect its longstanding industry focus and expertise.
Dr. Paul Weener, CEO of Diagnostics Plus, today announced the launch of its new corporate identity, IntelliQ Research and Strategy, Inc., as well as IntelliQ B2B and IntelliQ Health as the new names for its two operating divisions, Diagnostics Plus and Cooper Research.
More Articles...
Page 1 of 2