Recent Studies Show B2B Marketing Spending Rebounding in 2011
Cincinnati, Ohio, May 15, 2011
A number of recent studies among B2B marketers have shown upbeat expectations about marketing budgets and spending. Whereas most marketers were reducing their budgets well into 2010, starting last Fall and continuing into this year, the tide appears to be turning.
According to two separate surveys released just last month by Forrester Research and IDC, budgets are once again on the rebound with increases between 7% and 8% over last year, confirming results of a survey conducted by Google last Fall.
In their "2011 B2B Marketing Outlook," Google indicated that, after two years of marketing budget declines, 77% of B2B marketers expected their budgets to either remain stable or grow. And, illustrative of the growing importance of the Internet as a marketing vehicle for B2B, 34% expected to be increasing their digital channel budgets.
The Google survey also clearly shows digital tools becoming more critical as part of the marketing tool box for B2B marketers.
Key findings include:
- Digital ranks #1, accounting for eight of the top ten most effective channels for reaching B2B audiences.
- Search engines are rated as most effective, with 81% of surveyed marketers rating search marketing as the most effective digitial channel.
- Email marketing received the majority of the digital budget in 2010 and about 1/3 of B2B marketers planned increases in their email budgets in 2011.
For additional insights about changing B2B landscape and B2B marketers' spending plans and priorities simply; This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a copy of the detailed Google study, or give us a call with any questions you might have.
Contact:
Bert Kollaard, MS
Vice President Client Services
IntelliQ Research & Strategy
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel:(513) 605-3633