New Pig Corporation

New Pig, the market-leading industrial absorbent manufacturer, operates in a highly competitive market that it pioneered in the 1980s when they helped define the industrial absorbent category and built its dominant brand.   As a direct marketer for their own products as well as a variety of other industrial supplies they require accurate, actionable research results to support their strategic and brand management decisions. Diagnostics Plus has worked with New Pig for over a decade, conducting a variety of research projects including new product development, market positioning, market share, marketing process evaluations and annual customer survey's in the US and Europe.